How We Work
Case Studies
Discover how our Handmade Thinking turns complex challenges into meaningful results. Explore case studies that show our approach in action, from building standout healthcare brands to crafting medical communications that connect and inspire.
Brand Marketing
Taking a Fitness-First Approach to Drive Patient Engagement
Novo Nordisk
Challenge:
Create meaningful and valuable content that helps generate patient opt-ins for communication from Novo Nordisk about rare bleeding disorders.
Solution:
Positioned Novo Nordisk as the fitness and wellness leader in the hemophilia community through the creation of a hemophilia-friendly fitness video library.
Results:
Over the course of the campaign opt-in rates outperformed all benchmarks.
Seeing—and Feeling—the Alhemo Advantage
Novo Nordisk
Challenge:
In a market favoring less frequent dosing, equip the sales team to show HCPs that Alhemo’s daily-dose regimen delivers a superior patient experience.
Solutions:
Developed standout, tactile launch materials—including a pen display box and resin needle comparison— which translated clinical features into immediate, visual impact for HCP conversations.
Result:
Sales teams quickly captured attention and conveyed Alhemo’s advantage—despite daily self-dosing.
Translating Thought Leadership
into Global Health System Partnerships
Siemens Healthineers
Challenge:
Cultivate long-term partnerships with health systems around the world.
Solution:
Creation of a thought leadership ecosystem with global/local content, targeting C-level health system executives, delivered through multiple channels.
Deliverables:
Core global thought leadership assets (whitepapers, podcasts interactive presentations, videos)
Local market assets to amplify partnership success stories
Sales enablement tool kits driven by customer challenges (e.g. staffing shortage, performance efficiency etc.)
Results:
>200 long-term, multi-dimensional partnerships worldwide
Medical Communications
Advancing Understanding of Sickle Cell Vaso-Occlusive Crisis
Pfizer
Challenge:
Develop a scientific narrative for rivipansel in Sickle Cell Vaso-Occlusive Crisis.
Solution:
3-year global medical strategy that included a holistic clinical, human, and value story to
consistently educate all stakeholders.
Deliverables:
Global medcomms strategy
MOD & Patient testimonial videos
AR congress experience
US advocacy summit
KOL co-developed disease assessment tool
MSL Messaging toolkit for launch markets
Results:
Top-2 box perceptions of Pfizer’s medical education increased across all metrics.
Reinvigorating IgG’s Role in CIDP Amid Rising Competition
CSL Behring
Challenge:
IgG has been the standard of care in CIDP for ~15 years. Hizentra (SC IgG) is facing competition from a new, targeted Fc receptor blocker.
Solution:
Positioned IgG as a trusted, potent, multi-faceted immune mediator through clear medical storytelling. Communicate IgG MOA and role in CIDP treatment through videos, an MSL presentation, and an interactive Myelin Defense congress experience.
Results:
Increased in-booth engagement.
Helping HCPs Raise Patient Awareness
and Treatment of Joint Bleeds
Novo Nordisk
Challenge:
HCPs need effective tools to educate
patients with hemophilia about the consequences of delaying joint bleed treatment.
Solution:
An engaging interactive video focused on early intervention of knee bleeds supports physicians in patient education.
Results:
The animated video made joint damage more visible, empowering physicians to communicate the urgency of joint bleed treatment more effectively.