Creative Research

The first rule of market research: make it interesting

Make it interesting for respondents, because they’ll be more engaged. Make it interesting for researchers, so projects don’t become rote commodities. Make it interesting for brand teams, so they will be surprised and intrigued and inspired by the results.

That’s the role of creativity in market research—to make it more interesting and more valuable for everyone concerned. And that’s why M Health is constantly rethinking and reinventing every aspect of the research process.

In study design, we find new ways to triangulate complex truths. In fieldwork, we develop new methodologies for capturing visual data. In analysis, we have novel techniques for cultivating layered, nuanced insight. And when it comes to reporting, we present the insights in highly experiential ways. We even offer post-research consulting to help teams make the leap from insight to strategy.

Want to learn more? Contact John Surie at
or Steve Martino at
Or download the explainer below.

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