The truth is, the truth is complex.
Approaching market research questions from a narrow point of view invariably produces a narrow understanding of complex relationships. Unpacking complexity almost always requires approaching it from multiple perspectives. Constellations Studies are designed to do exactly that. By studying respondent “constellations”—linked cohorts of patients, doctors, caregivers and others—Constellation Studies shine a bright light on differences and disconnects as well a overlaps and opportunities.